Weichert Realtors’ Lost Opportunity to Market Its Brand


Ms. Bishop left me in shock the next time we spoke. I thought she was going to tell me about the arrangements with the cleaning company. Instead Weichert’s agent told me that she had spoken to my uncle about the matter. According to her he had decided to contact the insurance carrier in regards to water damage. I reminded Ms. Bishop that the house had been vacant for months and that the policy had to have an occupancy requirement. If E. Jones filed a claim the insurance company would send a claims adjuster to assess the damage. Upon discovering that the 530 Myrtle Ave was not occupied, the adjuster would report that fact back to the company. I told Ms. Bishop that in my opinion the insurance policy would probably be cancelled retroactively. Additionally the water damage clean up could have been resolved for less than the insurance deductible. I could not think of any reason why my uncle, an astute businessman, would risk so much just cleaning up a little water damage. More importantly; I asked myself why hadn’t Ms. Bishop made the arrangements and instructed my uncle to contact me. This would have been the prudent course of action to have taken. What I did not know and is that Ms. Bishop failed to appraise me of the full extent of her conversation with my uncle.

After this conversation with Ms. Bishop I decided to again discuss the matter with my uncle. I finally reached him by phone. He told me that he was going to involve the insurance company and “that these things take time.” I became concerned when he began talking about fixing the plumbing, the heating, and cleaning up the fuel oil contamination, I politely reminded him that the property was being sold “as is.” I also told him that the test for fuel oil contamination had not yet been conducted. He could not tell why we had to fix the heating system. My Uncle was hurt and embarrassed that he once again offered to do things concerning the property that he did not have to do. He became very quiet and sad. I sensed that he thought that he had let me down. E.  Jones is a good and honest man. He simply wants to do everything in his power to help sell the property. At that point I understood that Weichert and not my Uncle had (has) failed to live up to my expectations.

I shared with Ms. Bishop the sum and substance of my conversation with my uncle. She expressed her opinion that involving the insurance company was not a bad idea. Even though this process would be time consuming, according to her “we had time because there were no buyers.” As she told me; the “rendition process (cleaning up heating oil contamination) would take a long time and had to be done.” I knew then why my Uncle wanted to involve the insurance company. After speaking with Bishop he was under the impression that major repairs were necessary to sell the house; albeit, “as is.” He did not understand the paradox of thinking this. Ms. Bishop was giving the sellers something to keep them business while she waited for a buyer to appear out of thin air. I was mortified that she could be so callous and unprofessional.

Ms. Bishop had the audacity to request copies of all my paperwork involving and surrounding the property’s heating oil tank. Wasn’t the matter of the fuel oil tank c-21’s undoing? Apparently she wanted to satisfy herself that what I had been telling her, over and over again, about the tank was the true. As promised I posted the requested documentation on my MS SkyDrive site. It is obvious from her subsequent e-mails and telephones messages that she did not review the requested documentation. What has remained constant through all of these distractions is the fact that Weichert never produced any positive results that benefited the Sellers.

Under the circumstances of this sale Ms. Bishop would have been protecting the interests of everyone, including Weichert’s, if she would have told my uncle not to make any repairs to the property. Then, she should have referred my uncle back to me. Yet, that would have been hard to do since she was the one suggesting the repairs. It was at this point that I determined that the dynamics of the sale had to change in the favor of the sellers. Ms. Bishop’s job was simple and uncomplicated; she only had to produce some positive results.

Importantly we contracted Weichert to sell the property within the parameters of our strategy and not the other way around. The property was to be sold “as is.” I think it is universally understood what it means to sell a property “as is.” Prior to signing the listing agreements we worked out with our legal counsel most f the details of any prospective sale. Relationships with third parties had been forged and just needed to be exploited. All we needed to obtain our goal was for Weichert to find us a buyer for the property. The idea that the sellers, at their advanced age, should get involved with making repairs on a 100 year old house that is being sold “as is” is just absurd. 

What Weichert Did That Was So Wrong

In the beginning of April the Sellers and I discussed the status of the sale. Our conversation was limited because up to that point we had not received any status reports from Ms. Bishop. We wanted to know about phone inquires about the sale, showings of the house, the results of the open house and copies of the flyers or other advertisements that Ms. Bishop was using to drum up interest in the sale. We thought that Weichert had been aggressively promoting the sale and analyzing the feedback to its efforts. It was decided that I would write her a short e-mail requesting her report as to the status  of her efforts to sell the property.

On April 10 2013 I wrote Ms. Bishop a short email that was self-explanatory. I requested that she outline in chronological order what she had done to sell the house. Ms. Bishop had told me that Ms. Garcia had spoken to her about a client she had who wanted to see the house. Consequently, I also asked Ms. Bishop for the details of Ms. Garcia’s visit to the house and how she had gained entrance into the house. I informed Ms. Bishop that I would be talking to the sellers on that Friday. Clearly I wanted to use the contents of her report as concrete talking points with my uncle and father.

In response to my email Ms. Bishop called me later in the day. Since I was unable to personally take her call she chose to leave me a message. Ms. Bishop in her message rambled incoherently while jumping from theme to theme. She said that there had been no interest in the property. This lack of interest, according to Ms. Bishop, was probably due to the condition of the house, its location or the pending environmental issues. She concluded the message by suggesting that I call her to discuss the matter. Her message she did not mention anything about Ms. Garcia having visited the property. My e-mail was clear in that I wanted her to provide me with a written report. Consequently I did not call her to discuss the matter. Actually I have not spoken to her since the beginning of April, though she had left one messages since the 10th I posted the call on my SkyDrive site for my uncle and father to playback for their own edification.

I again e-mailed Ms. Bishop. In the e-mail I acknowledged that her message was received and heard. I respectfully asked her to provide me with a written and not oral report.

On the 12th of April at about 5:00 PM I chatted with my father and two sisters via Skype. We first talked about family things. After a few minutes my father abruptly cut everyone off and said it was time to discuss Weichert’s handling of the sale. He was joined by my sisters in saying that Ms. Bishop’s message gave the impression that she had called from a bar. They said that it was obvious that Weichert had no positive results to report. One of my sisters compared the real estate concern’s handling of the sale to a pilotless plane, flying on autopilot to an unknown destination with its fuel quickly running out. The Weichert plane was going to crash and burn on the day that its listing expired. They expressed no confidence in Ms. Bishop’s or Weichert’s ability or willingness to protect the Sellers’ interest or to bring about a sale of the property.

1 thought on “Weichert Realtors’ Lost Opportunity to Market Its Brand

  1. Nina Yakar

    Paul
    DEAR PAUL
    I VE READ UR POST AND WAS VERY IMPRESSED BY THE ACTIONS UR FAMILY WAS TAKEN AND THAT THEY INSIST TO FULFILL THEIR RIGHT TO LIVE WHEREVER THEY WISH OR CAN AFFORD TO… WELL DONE.
    ITS A PIECE OF HISTORY AND EVEN THOUGH NOT EVERY THING WENT SMOOTHLY WITH THE SELL.NEVER THE LESS I ADMIRE THE JONES’ SPIRIT…I CAN SEE NOW HOW ARE UR ROOTS. KEEP THE GOOD WORK AND SEND MY WARM REGARDS TO UR DAD , UNCLE AND THE FAMILY

    HUGS FROM THE PROMISSED LAND
    NINA

    Reply

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